Booklet Research

Booklet Research

How was The Lego Movie funded?
Warner Bros and Village Road Show productions split the funds. This helped Village Road Show Productions gain recognition. The Lego Movie had an estimated budget of $60,000,000, which it recovered in its first weekend in the USA alone. It then went on to have a worldwide gross of over $311 million.

How was The Lego Movie produced? What was the effect on Warner Bros?
It was produced by Lin Films and then distributed by Warner Bros. This enabled Warner Bros. to become a major in animation.

How was it distributed? How did this affect different platforms?
After being released in the cinema, Warner Bros subsidiaries (daughter companies) made the film available on DVD and Blu-Ray. Later it was released onto streaming platforms and it was available for piracy which could cause Warner Bros to lose potential profit.

How was the film circulated globally? Was this successful because of the conglomerate ownership?
The conglomerate Warner Bros. guaranteed success as they are a reputable/well-known company, it could easily promote the film. 

How did the Warner Bros use convergence?
By releasing a video game, releasing teasers on the 'LEGO' youtube channel, getting CGI animators involved in the production process, releasing merchandise such as: LEGO sets based on the movie, The Lego Movie twitter site and website was launched to promote the film.

How was The Lego Movie regulated, by who and what problems did it face?

'The LEGO Movie' was regulated by the BBFC and classified a 'U'. Lego were keen to ensure the maintenance of the child-friendly reputation so there were no sexual scenes, extreme violence or inappropriate language.

Genre

Genre

-The Lego Movie is an example of genre hybridity

-This is done to wider the appeal

-Sci-fi, Romance, Comedy, Fantasy, Adventure & Action

-If sequels are made they can explore different narratives which are conventional of any genre the 1st movie was

-Not limited to one theme

Exam Question (10 marker)

How has Media Language been used to create meaning in The Lego Movie campaign? (10 marks) (3 points)

In 'The Lego Movie' poster campaign, Lord business consumes most of the shot and only a small section of the background is shown. This connotes how he dominates and is an authoritative figure. This reflects how in the movie he dictates society. He also has a physically big head which signifies  how highly he views himself and the rest of society are inferior to him. This creates meaning because the audience can see that the character is a villain.

In 'The Lego Movie' trailer, there is an advert recreating the 'Confused.com' advert. In the advert there are teenagers featured, they are seen congregating in a car park. This reflects the stereotypical youth hanging around outside-  (nice use of a dash) it is attempted to be made as realistic as possible so young audiences can identify with the advert and invest in 'Confused.com' car insurance- they also include a range of ethnicities which reflects the society of 2014 and it appeals to everyone, showing that the lego movie is for everyone.

Another point in the trailer is the straight-on angle with emmet, this connotes how he is equal to the audience and everyone else in that Lego fanatical world. He is the non-conventional hero as he is repeatedly screaming and being dominated by 'Wyldstyle', who challenges the princess role.

WWW- You identified great point,  developed quite clearly,  related the advertising campaign to the film and real life.

EBi- Support with more evidence 

Marked by Ariella NIman :)

Trailer Table

The VSC

The VSC

Who is the VSC?

Admin of the PEGI age rating system which is (used in over 30 European countries)

What does the VSC do?

Rate games in terms of age appropriation. For a game to be sold, it legally has to have a PEGI age rating

What is the VSC's relationship with PEGI?

They review games to place a PEGI rating on said game

What is the process of examining a game?

1) Declaration of content (like sex, drugs etc.)

2) Declarations are submitted for approval (evidence has to be shown for declarations)

3) Evidence is assessed for any harmful content that cannot be shown to age audience

4) Full game exam (e.g. exploring all the way the character can be hurt)

5) PEGI license is received (full exam takes 4-10 business days) also explanations for the age rating is released for consumers

How do they ensure child safety?

They give schools advice on how to keep safe with games and online and they also advise families to ensure they aren't letting their children be exposed to harmful content.

Context

Context

Capitalism - An economic and political system in which a country's trade an industry are controlled by private owners

Lord Business

-Villan

-President of Lego Land

-He presides over a dictatorial
 state

-His regime (political ideology) creates virtually everything in the Lego society

-He creates televised broadcasts to inform his citizens (with a friendly grin on his face) that if they rebel they will be executed

-He controls a secret police who are ordered to torture rebels

How Lord business is reflected in the poster

-He is towering over everyone

-Everyone is hysterically running away from him

-He has complete control over the evil characters

How this reflects American society

-Lord business is a symbol of austerity

-In 2014 there were difficult economic conditions created by government measures to reduce public expenditure (pay cuts, property cuts) due to the economic slump and world wide recession that began 2008

To what extent does Propp's character theory fit the lego movie poster campaign. (5 marks)

The Lego Movie's Wyldstyle poster campaign challenges the conventional role of the princess. The dominant stereotype for the princess role is to be a helpless 'damsel in distress' type character who relies on a hero to help them. This challenges this stereotype as Wyldstyle is an independent, powerful sidekick who is sure of herself and confident and aids Emmet to mold into his Hero role. This fits the genre as post-modernism is a new age for females to show they can be just as dominating as men. Another example is Emmet. In the main Lego Movie poster, it says the story is about 'a nobody who saves everybody' implying he is clueless and not as confident as he is supposed to be. Also, his facial expression is worried and scared which shows that he is aa regular person in society who fears the higher power.

The ASA

The ASA - Advertising Standards Authority

Rules:

-Ads can't contain anything misleading, harmful or offensive
-Ensures the content of adverts meet acceptable standards