How has Media Language been used to create meaning in The Lego Movie campaign? (10 marks) (3 points)
In 'The Lego Movie' poster campaign, Lord business consumes most of the shot and only a small section of the background is shown. This connotes how he dominates and is an authoritative figure. This reflects how in the movie he dictates society. He also has a physically big head which signifies how highly he views himself and the rest of society are inferior to him. This creates meaning because the audience can see that the character is a villain.
In 'The Lego Movie' trailer, there is an advert recreating the 'Confused.com' advert. In the advert there are teenagers featured, they are seen congregating in a car park. This reflects the stereotypical youth hanging around outside- (nice use of a dash) it is attempted to be made as realistic as possible so young audiences can identify with the advert and invest in 'Confused.com' car insurance- they also include a range of ethnicities which reflects the society of 2014 and it appeals to everyone, showing that the lego movie is for everyone.
Another point in the trailer is the straight-on angle with emmet, this connotes how he is equal to the audience and everyone else in that Lego fanatical world. He is the non-conventional hero as he is repeatedly screaming and being dominated by 'Wyldstyle', who challenges the princess role.
WWW- You identified great point, developed quite clearly, related the advertising campaign to the film and real life.
EBi- Support with more evidence
Marked by Ariella NIman :)
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