Film Industry

Film Industry

Who's currently on top?
Frozen II as they have the greatest worldwide gross ($922,444,155)

What film is the most successful worldwide in 2019?
Avenger: Endgame ($2,797,800,564)

What films are the most successful worldwide in 2019?
Below Endgame, it was Lion King, Spiderman: Far from home, Captain Marvel, Toy story 4, Joker, Aladdin & Frozen 2

Production- the costs of production reached £200 million
Distribution-Based in the USA
Exhibition
Marketing
Regulation- Regulated by BBFC
Vertigo films: Horrid Henry

Production- Do not have a budget (not as technical as a 20th-century fox)
Distribution-based in the UK
Exhibition
Marketing- by an independent company
Regulation- Regulated by BBFC


-The Lego Movie uses the tent pole idea of tent-pole production

Tent-pole - A film which is expected to generate a lot of income for a studio, income from tent-pole can fund other releases (tent-pole supports a tent)

-Warner Bros. is a conglomerate

-The Lego Movie funded other film releases and it got the producer (Dan Lin) recognition and success

-UK own film and because of its success it was then distributed

-Targeted at British audience with British humour but it was so successful they made it globally available

-There was tension between LEGO and Warner Bros. because they both used the film to promote their own products


Postmodernism

-Challenges genre conventions and hybridising
(mixing genres appeals to more of a mass audience)
(in sequels they have more to build off e.g. exploring love relationship)

-Challenge typical character roles
(Emmet as average hero)
(Wyldstyle is the strongest of the group and she's female)
(Batman isn't as heroic

Pastiche - imitates/has similarities with other films, books etc. and has a humorous take on serious issues
(intertextuality with the matrix with a similar narrative and gives the message that you don't have to conform to rules and be individual)

Hyper-reality - makes the audience aware that they are watching a movie (breaking the forth wall)
(talking to audience like in Fleabag or Deadpool)

Film Regulation

Film Regulation

BBFC - British Board of Film Classification

Why do they regulate films?

Helps families choose what films to avoid and provides them with guidance but also it warns people about films with triggering images. They have to state there is sex and violence so they do't get in legal trouble.

What is the certificate for 'The Lego Movie'?

It is rated U because it doesn't show realistic violence. It can't be replicated in real life as it is set in a fanatical world

3 interesting facts about 'The Lego Movie'

-It is the first time Morgan Freeman was in an animated film

-The word lego isn't said once in the film

-It's Wonder Woman's first theatrical experiences

Vertical & Horizontal Integration

Vertical & Horizontal Integration

Vertical Integration - When a production company has complete ownership of the production, distribution & exhibition of the film by the same company and receive all of the profit.

Horizontal Integration - When two (or more) companies work together on a product at different stages of a production and use the expertise of a company

Distribution

-DVD

-CD

-Cinemas

-Via newsagents

-Streaming services

Marketing and Advertising

-Social media

-Billboards

-Magazine adverts

The 3 Ps:

Pre-production

-Script writing

-Storyboarding

-Budgets

-Visualisation diagrams

Production

-Voice overs

-Filming

-Animation

-Designing: photoshop

Post-production

-Editing

-Special effects

-CGI

Vocabulary Bank

Vocabulary Bank

Convergence
Merging different media on to one device or device e.g. having a camera included in a smart phone so you don't need a camera
-It's convenient
-Accessible and portable, it's advantageous
-Increase value of products
-Camera companies get less sales

Brand image
Consumer's opinion of a brand

Franchise
A collection of films in the same series

Loyalty
When customers often consume an institutions media while staying faithful to one company

Marketing
Getting a brand known and advertising to make consumers aware of it

Diversification
When companies make their products available on a variety of media platforms and devices

Globalisation
When companies make their products available across the globe for a mass audience

Synergy
When two or more media companies work together to create a product with a greater outcome than if they had worked individually
-It increases audience size a lot

Conglomerate
A large international organisation that owns a lot of companies in different media industries
-Small number of independent companies
-Lack of competition
-Owners have a lot of power to present their political views to mass audiences

Synergy is when two or more companies collaborate to create a media product. They would work together because it would achieve a greater outcome then if they were to work independently, for example, it would reach a greater audience. One example of a synergy is the Lego movie, Warner Brothers and Lego worked together to produce this movie. They have a demographic consisting of lego fans and warner brothers fans. Lego also couldn't produce the movie alone as they are toy company and warner bros need to the rights to use lego so they collaborated to produce The Lego Movie.

Research Task

Research Task

Key film genres:

-Horror

-Thriller

-Documentary

-Romance comedy

-Comedy

-Sci-fi

-Fantasy

Who are the Big 6?

-The big 6 film company that dominate hollywood and the film industry
-20th Century Fox (Disney now own)

-Warner Bros

-Paramount Pictures

-Columbia Pictures

-Universal Pictures

-Walt Disney Pictures

Biggest franchises:

1. Marvel Cinematic Universe

-Worldwide gross: $18,263,221,776

2. Star Wars

-Worldwide gross: $9,307,186,202

3. Harry Potter

-Worldwide gross: $9,185,046,972

4. James Bond

-Worldwide gross: $7,077,929,291

5. The Lord of the Rings

-Worldwide gross: $5,886,273,810

Film blockbusters:

1.Star Wars: Episode VII - The Force Awakens (2015)

2.Avengers: Endgame (2019)

3.Avatar (2009)

4.Black Panther (2018)

5.Avengers: Infinity War (2018)

6.Titanic (1997)

7.Jurassic World (2015)

8.Marvel's The Avengers (2012)

9.Star Wars: Episode VIII - The Last Jedi (2017)

10.Incredibles 2 (2018)

Independent Production Companies:

-Warp Films

-Vertigo Films

-Amazon Studio

-A24

-Amblin Partners