Vertical & Horizontal Integration
Vertical Integration - When a production company has complete ownership of the production, distribution & exhibition of the film by the same company and receive all of the profit.
Horizontal Integration - When two (or more) companies work together on a product at different stages of a production and use the expertise of a company
Distribution
-DVD
-CD
-Cinemas
-Via newsagents
-Streaming services
Marketing and Advertising
-Social media
-Billboards
-Magazine adverts
The 3 Ps:
Pre-production
-Script writing
-Storyboarding
-Budgets
-Visualisation diagrams
Production
-Voice overs
-Filming
-Animation
-Designing: photoshop
Post-production
-Editing
-Special effects
-CGI
Good!
ReplyDeletePlease respond below =
One advantage AND one disadvantage of vertical & horizontal integration.
Advantage (horizontal): Reaches a wider audience as fans of all corporations will watch AND the film will be of a higher quality as they have experts of their field working in every area (not 100% sure if that makes sense)
DeleteDisadvantage (horizontal): Companies receive less profit as it has to be split
Advantage (vertical): 1 Company has complete ownership over a product so it gains them more undivided money
Disadvantage (vertical): May be lacking in quality in one area for instance, poor editing and post production but high quality production and on-set filming
An excellent response Ella!
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