Vocabulary Bank

Vocabulary Bank

Convergence
Merging different media on to one device or device e.g. having a camera included in a smart phone so you don't need a camera
-It's convenient
-Accessible and portable, it's advantageous
-Increase value of products
-Camera companies get less sales

Brand image
Consumer's opinion of a brand

Franchise
A collection of films in the same series

Loyalty
When customers often consume an institutions media while staying faithful to one company

Marketing
Getting a brand known and advertising to make consumers aware of it

Diversification
When companies make their products available on a variety of media platforms and devices

Globalisation
When companies make their products available across the globe for a mass audience

Synergy
When two or more media companies work together to create a product with a greater outcome than if they had worked individually
-It increases audience size a lot

Conglomerate
A large international organisation that owns a lot of companies in different media industries
-Small number of independent companies
-Lack of competition
-Owners have a lot of power to present their political views to mass audiences

Synergy is when two or more companies collaborate to create a media product. They would work together because it would achieve a greater outcome then if they were to work independently, for example, it would reach a greater audience. One example of a synergy is the Lego movie, Warner Brothers and Lego worked together to produce this movie. They have a demographic consisting of lego fans and warner brothers fans. Lego also couldn't produce the movie alone as they are toy company and warner bros need to the rights to use lego so they collaborated to produce The Lego Movie.