Context

Context

Capitalism - An economic and political system in which a country's trade an industry are controlled by private owners

Lord Business

-Villan

-President of Lego Land

-He presides over a dictatorial
 state

-His regime (political ideology) creates virtually everything in the Lego society

-He creates televised broadcasts to inform his citizens (with a friendly grin on his face) that if they rebel they will be executed

-He controls a secret police who are ordered to torture rebels

How Lord business is reflected in the poster

-He is towering over everyone

-Everyone is hysterically running away from him

-He has complete control over the evil characters

How this reflects American society

-Lord business is a symbol of austerity

-In 2014 there were difficult economic conditions created by government measures to reduce public expenditure (pay cuts, property cuts) due to the economic slump and world wide recession that began 2008

To what extent does Propp's character theory fit the lego movie poster campaign. (5 marks)

The Lego Movie's Wyldstyle poster campaign challenges the conventional role of the princess. The dominant stereotype for the princess role is to be a helpless 'damsel in distress' type character who relies on a hero to help them. This challenges this stereotype as Wyldstyle is an independent, powerful sidekick who is sure of herself and confident and aids Emmet to mold into his Hero role. This fits the genre as post-modernism is a new age for females to show they can be just as dominating as men. Another example is Emmet. In the main Lego Movie poster, it says the story is about 'a nobody who saves everybody' implying he is clueless and not as confident as he is supposed to be. Also, his facial expression is worried and scared which shows that he is aa regular person in society who fears the higher power.